Online Audits
A thorough review of your website and online components to determine where you can improve in SEO, new customer acquisition, findability, security needs and more.
Website Health Audit
A website health audit is a thorough review of your current website and hosting setup to identify issues. This review will help determine:
1. Software updates that may need to happen.
2. General database, PHP, security settings and suggestions.
3. Basic website review from the perspective of a healthy site.
4. Suggestions to improve site security or back-end house cleaning needs.
5. Suggestions for long-term viability.
The website health audit is perfect for those who may not be seeking major website changes, but want to make sure the site is safe, secure, and not in need of major fixes or repairs.
Focused on maintenance & software updates.
Finds security or unknown vulnerabilities.
A backend review of your website and hosting account.
Business Online Health Audit
A business online health audit is a full review of your website as well as your entire online presence. This audit looks for improvement areas for findability, consumer use, increasing engagement, and SEO optimization. This audit will include:
1. A full review of your website to determine what is missing or could be performing better for you.
2. A competitor online analysis to determine search rank and keyword use for similar services.
3. A full review of where you are (and aren’t) online currently, and how to maximize those channels. This includes business listings, social media outlets, etc.
4. Review and suggestions to improve your SEO (Search Engine Optimization.)
5. Suggestions for 3rd party tools to use and implement to help your site be found online easier.
6. Helpful tips to make your action-items (Buy, sign-up, donate, etc) more likely to be clicked.
The business online health audit is perfect for those wanting to do anything and everything to help their business be found online. These audits may also be helpful for a business who has had a website or online presence for 5+ years, but hasn’t done much with it sense.
This audit includes a detailed multi-page report, action steps to take, and a one-hour meeting to go over all the findings together.
Social Media Audit
A social media audit digs into your online accounts that are not your website, to identify:
1. Minor tweaks you can make to maximize engagement.
2. Ways to improve your listings for findability.
3. Content tips and tricks to expand reach, engagement, shares, etc.
4. Content strategies to improve upon or start that may be missing.
5. Determine the viability of existing channels and whether any need to be added or decommissioned.
The social media audit is valued by those who “do” their own social media for their business, but may not have the awareness or know-how to distinguish what’s necessary for a business to use social media successfully (verse personal accounts.) While this audit does not typically include a review of your website, it may look at what landing pages – if any – you have to drive consumers from your social media, to your website – to keep the consumer engaged.
Ready to Talk?
Let’s discuss how we can work together to improve your brand presence online. I look forward to learning about your business and offering new ideas.
